From Skeptic to Builder

From Skeptic to Builder

A practical AI course for small business owners
Session 1

First Contact

Zero to "wow" in 2 hours. Name the company, build the tagline, lock the logo.

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Session 2

The Art of Asking

The 5 levers of a great prompt. Build your Sales Voice template.

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Session 3

Projects & Memory

Give Claude a permanent brain for your business.

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Session 4

Files & Artifacts

Real documents — spreadsheets, PDFs, proposals.

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Session 5

Sales & Marketing

Personas, content calendar, ads, landing copy.

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Session 6

Build Your Website · Part 1

Claude Code in Desktop. Six pages. Rough but real.

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Session 7

Build Your Website · Part 2

Polish. Colors, fonts, mobile, real photos, persona-tuned copy.

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Session 8

Deploy & Capstone

Live URL. Contact form emails you. AI playbook.

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Course Materials

Extra Listening

A few short podcast episodes I made — good for the drive. Not required for the course.

19 min

Choosing the right model for the task

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 18 min

A brief history of AI

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 17 min

Context engineering — the bridge from Week 1 to Week 2

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 15 min

The machines that beat us at our own games

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 10 min

One person, a whole company

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