Session 2 · 2 hours

The Art of Asking

From "I asked Claude" to "I know how to ask Claude."

By the end of tonight

Your real cold email — rewritten 5 ways
Your personal Sales Voice template (saved & reusable)
3 email skeletons: cold open, follow-up, win-back
The 5 levers of a great prompt — in your head

Same model. Same time of day.

Two prompts. Wildly different output.

The only thing that changed: how I asked.

The lazy prompt

The levers-loaded prompt

The five levers

1

Role

Who Claude is pretending to be

2

Context

What Claude needs to know about your situation

3

Task

What you actually want done

4

Format

How the answer should come back

5

Examples

Show, don't tell

Lever 1 · Role

Tell Claude who it's pretending to be.

No role

"Write a cold email..."

Defaults to corporate marketing voice. Sounds like LinkedIn.

Role assigned

"You're a contractor with 15 years in the trades..."

Suddenly sounds like someone who's actually swung a hammer.

Lever 2 · Context

Tell Claude about your situation.

Who you are. What business you're in. Who the reader is. What just happened.

Most people skip this. It's the biggest lever. A 30-second context paragraph at the top of a prompt makes everything below it 10× better.

Lever 3 · Task

Tell Claude what you actually want done.

Vague task

"Write a cold email."

Claude has to guess what success looks like.

Sharp task

"Get them to text me back a thumbs-up. Not a sale, just a thumbs-up."

One clear win condition. Everything serves that.

Lever 4 · Format

Tell Claude how the answer should come back.

"Under 100 words"
"In three bullet points"
"As a table with these columns: name, price, lead time"
"Subject line included"
"Two paragraphs, no greeting"

If you don't say, Claude guesses. And it usually guesses too long.

Lever 5 · Examples

Show, don't tell.

Paste an email you wrote that you liked. Or an ad you saw that worked on you. Claude will match the style way better than if you describe it.

The hardest lever. Worth the most.

Now we use them

Pull up your cold email.

We're going to rewrite it five ways. One lever per rewrite. Same chat.

Rewrite 1 · Lever = Role

Rewrite this email as if you're a contractor
with 20 years of experience who hates
marketing-speak.

Send. Read. Notice the tone shift.

Rewrite 2 · Lever = Context

Now imagine you're emailing a homeowner in
[CITY] who just had a hailstorm damage their
roof last week. Same email, with that specific
reader in mind.

Rewrite 3 · Lever = Task

Now rewrite it again — but the goal is JUST
to get them to text me back a thumbs-up.
Not a call, not a sale, just a thumbs-up.

Sharper goal → shorter, punchier email.

Rewrite 4 · Lever = Format

Now give me three versions:
- one under 50 words
- one in two short paragraphs
- one as a friendly text-message-style note

Label them clearly.

Rewrite 5 · Lever = Examples

Here's an email I liked:

[paste an email he received that worked]

Rewrite my original email in that exact voice.

The hardest lever. Worth the most.

Five versions. Which one wins?

Read them all. Pick a favorite. Tell me WHY — specifically.

Iterate.
Don't restart.

Every rewrite happened in the SAME chat. Context kept building. New chat = throw away everything Claude learned.

Watch iteration in action

Now we build something you keep forever

Your Sales Voice template.

A reusable prompt header. Paste it at the top of any sales-related chat. Claude already knows how you sound.

What the template does for you

Without it

Every chat, you have to re-explain who you are, what you do, who you talk to, how you sound. 200 words of context every time.

With it

Paste the template once. Ask for the actual thing. Claude already knows.

Save it three places

1. Notes app

Call it "Sales Voice Prompt." Pin it to the top.

2. Text file

sales-voice-prompt.txt in your Roofing & Solar Launch folder.

3. Email to yourself

Subject: AI - sales voice prompt. Searchable forever.

Now use the template

Three email skeletons.

Cold open

First touch on a new prospect. The hardest one.

Follow-up

5 days, no reply. Polite nudge.

Win-back

Got a quote 2 months ago, went silent. Re-open the door.

Demo · using a skeleton on a real prospect

Three things tonight

1. The 5 levers

Role · Context · Task · Format · Examples

2. Iterate, don't restart

Always.

3. Sales Voice template

Saved. Reusable. Yours.

Before next week

One email you have to send.

Draft it with your Sales Voice template. Send it or don't — but draft it. Text me the prompt you used.

Next session

Session 3 — Projects & Memory

We give Claude a permanent brain for your business. Once you set this up, you'll never paste your Sales Voice template again — it just knows.

Bring: AC company financials (any format), competitor websites you want to study, and the brand brief PDF.