Tonight you build the whole marketing department.
What a marketing agency would charge $5–10k for. Tonight. In 2 hours.
All the groundwork — Project, system prompt, knowledge — is loaded. Every chat tonight uses it automatically.
Open a new chat inside your Project and go.
Every ad, every email, every landing page hero — written FOR one specific person, not "homeowners in general."
Without personas, your marketing sounds like Claude's lazy default — generic, blah.
Just got hit. Needs a roof fast. Insurance question on their mind. Fastest sales cycle.
Roof at end of life. Researching. 60–90 days. Considering options.
Power bill anxiety. Long sales cycle (6–12 months). ROI-driven.
Was replacing roof anyway. Add solar = sweet spot. Your highest-margin job.
Run the same prompt for: planned replacement, solar-curious, roof + solar bundle. Each persona gets its own. Save all 4 in personas.docx.
Realistic cadence. 3 Facebook posts/week. 2 Instagram. 1 LinkedIn. Each post maps to a persona.
Topic. Hook. Caption. Visual. CTA. In a downloadable spreadsheet.
Service-based, service + location, intent, bundle, brand-defensive, long-tail. The terms you WANT to show on.
Jobs/hiring. DIY. Wholesale/manufacturer. Other cities. The terms you DON'T want to show on. Saves you money.
The first screen a visitor sees. 3 seconds to say who you are and why they should keep reading.
"Save money — do roof + solar together."
Direct money angle. Works for ROI-driven persona.
"Your neighborhood's roofers. Family-owned."
Trust + locality. Works for storm-damage anxiety.
"Storm-ready roofs for [city] homeowners."
Urgency-driven. Best for paid ad landing.
But the artifacts aren't the point. The skill is. You can do this again, for any new problem, in an afternoon.
personas.docx — 4 customer typescontent-calendar-30day.xlsxgoogle-ads-keywords.xlsxlanding-hero-v1.txtThe big leap. You're going to build software. Yes, you. Don't panic — Claude does the actual code. You describe.
Bring: nothing new. Confirm Windows Terminal can open.