Tonight you build the whole marketing department.
What a marketing agency would charge $5–10k for. Tonight. In 2 hours.
All the groundwork — Project, system prompt, knowledge — is loaded. Every chat tonight uses it automatically.
Open a new chat inside your Project and go.
Every ad, every email, every landing page hero — written FOR one specific person, not "homeowners in general."
Without personas, your marketing sounds like Claude's lazy default — generic, blah.
Just got hit. Needs a roof fast. Insurance question on their mind. Fastest sales cycle.
Roof at end of life. Researching. 60–90 days. Considering options.
Power bill anxiety. Long sales cycle (6–12 months). ROI-driven.
Was replacing roof anyway. Add solar = sweet spot. Your highest-margin job.
Build me a detailed customer persona for the "[PERSONA TYPE]" type in my market ([CITY], [STATE]).
I want it real. Give me:
1. Name and age (made up but realistic)
2. Family setup, neighborhood, type of house
3. Job and income range
4. Their state of mind right now
5. What they Google at 11pm
6. What they want from a contractor (top 3)
7. What scares them (top 3)
8. Where they'll first hear about my company (channel)
9. What kind of email/ad will actually get a click
10. What they'd say to their spouse after a great quote experience
Format as a one-page persona doc.Run 4 times, swapping [PERSONA TYPE] for: storm-damage, planned-replacement, solar-curious, roof + solar bundle. Save all four in personas.docx.
Run the same prompt for: planned replacement, solar-curious, roof + solar bundle. Each persona gets its own. Save all 4 in personas.docx.
Realistic cadence. 3 Facebook posts/week. 2 Instagram. 1 LinkedIn. Each post maps to a persona.
Topic. Hook. Caption. Visual. CTA. In a downloadable spreadsheet.
Build me a realistic 30-day social media content calendar for [COMPANY NAME].
Channels and cadence:
- Facebook: 3 posts per week (primary)
- Instagram: 2 posts per week
- LinkedIn: 1 post per week
Pull from my 4 customer personas. Each post should map to a persona's pain point or interest.
For each post:
1. Day
2. Channel
3. Topic / angle
4. Hook (first line)
5. Full caption (3-5 sentences)
6. Visual suggestion
7. Call-to-action
Mix: educational, job photos, customer stories, local/community, bundle pitch, behind the scenes, FAQ.
Output as a downloadable spreadsheet artifact.Save as content-calendar-30day.xlsx.
Service-based, service + location, intent, bundle, brand-defensive, long-tail. The terms you WANT to show on.
Jobs/hiring. DIY. Wholesale/manufacturer. Other cities. The terms you DON'T want to show on. Saves you money.
Build me a Google Ads keyword list for [COMPANY NAME] in [CITY], [STATE].
Two columns:
1. Positive keywords
2. Negative keywords
For positive: service-based, service + location, service + intent, bundle-related, brand-defensive, long-tail/question.
For negative: jobs, DIY, wholesale/manufacturer, other cities I don't serve.
Group into ad groups. Add a column for match type recommendation.
Output as a downloadable spreadsheet.Save as google-ads-keywords.xlsx.
The first screen a visitor sees. 3 seconds to say who you are and why they should keep reading.
Next week, this becomes the literal hero of the website you're about to build.
Write 3 different versions of the landing page hero section for [COMPANY NAME]'s website.
Each version:
1. Headline (5-10 words)
2. Subheadline (1-2 sentences)
3. Primary CTA button text
4. Trust line (social proof / credibility)
5. Image direction
Three angles:
- Version A: The Bundle Pitch (roof + solar = save money)
- Version B: The Local Trust Play (neighborhood's roofers)
- Version C: The Storm/Urgency Angle (storm-ready roofs)
Output side-by-side.Pick a winner. Save as landing-hero-v1.txt.
"Save money — do roof + solar together."
Direct money angle. Works for ROI-driven persona.
"Your neighborhood's roofers. Family-owned."
Trust + locality. Works for storm-damage anxiety.
"Storm-ready roofs for [city] homeowners."
Urgency-driven. Best for paid ad landing.
But the artifacts aren't the point. The skill is. You can do this again, for any new problem, in an afternoon.
personas.docx — 4 customer typescontent-calendar-30day.xlsxgoogle-ads-keywords.xlsxlanding-hero-v1.txt ← we use this next week as the website heroThe big leap. You're going to build software. Yes, you. Don't panic — Claude Code does the actual building, inside the same Desktop app you've been using. You describe; it builds. Six pages, all linked, working contact form.
Bring: your service menu, personas doc, and the hero copy you pick tonight.