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Course Materials

All the paperwork for the course. View any doc in your browser, or use the email button to send the link to your student.

Before the course
Syllabus
The structured course outline. The student's anchor — what they're doing each week and what they'll leave with.
Pre-Session 1 Setup
20-minute setup checklist — installing Claude Desktop, confirming the account, what to bring to Session 1.
Cheat sheets · the binder material
Session 1 — First Contact
The 3 rules, what Claude is great at vs. bad at, 5 prompts to try this week.
Session 2 — The Art of Asking
The 5 levers, iteration habit, quick fixes for bad responses.
Session 3 — Projects & Memory
The 3 memory layers, when to start a new chat vs. a new Project, save-a-webpage-as-PDF.
Session 4 — Files & Artifacts
The "Claude drafts, you send" rule. How to ask for artifacts, file types reference, version-everything habit.
Session 5 — Sales & Marketing
How to use personas, ongoing weekly prompts, content repurposing, two warnings.
Session 6 — Build Your Website · Part 1
Claude Code in the Desktop app. Launch flow, 4 kinds of asks, iteration rules, file layout.
Session 7 — Build Your Website · Part 2
Polish. Iteration moves, mobile checklist, persona-tuned copy, photo guide.
Session 8 — Deploy & Capstone
AI landscape map, decision tree, never-trust-AI-for list, ongoing habits, lead-handling workflow.
Try This After · one thing to do before the next session
Session 1 — Try This After
Throw Claude one real work task you keep dodging.
Session 2 — Try This After
Send one real message using your Sales Voice template.
Session 3 — Try This After
Put your Project to work — ask it a real business question.
Session 4 — Try This After
Fill in your proposal template for a real job.
Session 5 — Try This After
Put your marketing in front of real people.
Session 6 — Try This After
Get one fresh pair of eyes on your rough site.
Session 7 — Try This After
Test the polished site and pick your domain.
Session 8 — Try This After
Do your week-1 commitment.
Teaching Philosophy
How to teach this specific student. Rules, failure modes, the closeout question.
Troubleshooting Guide
Common stuck-points and how to unstick them quickly. Windows gotchas included.
Progress Tracker
Per-session checklists. Tick boxes as artifacts ship. Red flags noted.
Session 1 Lesson Plan
Time budget, materials, what success looks like, failure modes.
Session 2 Lesson Plan
Same structure — time budget, materials, success, failures.
Session 3 Lesson Plan
Same structure.
Session 4 Lesson Plan
Same structure.
Session 5 Lesson Plan
Sales & Marketing — his favorite. Personas feed into the website next week.
Session 6 Lesson Plan
Build Website Part 1 — Claude Code in Desktop, first-draft brochure site, contact form.
Session 7 Lesson Plan
Build Website Part 2 — polish. Colors, typography, mobile, real photos, persona-tuned copy.
Session 8 Lesson Plan
Deploy + Capstone. Graduation session.
Session 1 Script
Stage directions, prompts to paste, what to say verbatim.
Session 2 Script
Same structure.
Session 3 Script
Same structure.
Session 4 Script
Same structure.
Session 5 Script
Sales & Marketing — persona, content calendar, ads, hero copy flow.
Session 6 Script
Build Website Part 1 — launch Claude Code in Desktop, scaffold + content + form.
Session 7 Script
Build Website Part 2 — polish. 10–15 iteration rounds.
Session 8 Script
Deploy folder to Cloudflare, wire form handler, capstone, graduation.