From Skeptic to Builder  ·  Session 4
Session 4 · 2 hours

Files & Artifacts

Claude becomes a document factory.

By the end of tonight

Up till now Claude was a conversation partner.

You typed, it typed back. Fine for ideas. Bad for anything you actually need to hand to a customer.

Tonight it becomes a document factory.

The two surfaces
Chat

The conversation

Back-and-forth. Lives in the message history. Good for thinking, brainstorming, iterating.

Artifact

The deliverable

A real document. Lives in the right-side pane. Downloadable. Editable by telling Claude what to change.

Demo · asking for an artifact
The magic words

End your prompt with the file type.

You don't edit it. You tell Claude what to change.

Drop the warranty column.
Add a column for [X].
Move the pricing section above warranty.
The 'why us' section is corporate — rewrite
   it more local.
Change asphalt to $8/sqft.

Same iteration habit you've used all course. Just point at the artifact.

Artifact 1 · spreadsheet

Competitor pricing analysis.

From the competitor PDFs in your Project knowledge — generate a comparison table showing what they emphasize, what they hide, and what gaps you can exploit.

Demo · the pricing analysis
Artifact 2 · PDF

One-page service menu.

Customer-facing. Hand it to a homeowner at the kitchen table. Roofing services, solar services, the bundle, what to expect, why us, CTA.

Demo · iterating on a menu
Artifact 3 · Word doc

The proposal template.

The document that gets signed. Header, scope, timeline, pricing, warranty, payment, signatures. [BRACKETS] for fields you fill in per job.

Use [BRACKETS] for fields you fill in per job.

Marks them visually. Claude won't try to invent the data. You scan, fill, send.

Customer: [NAME]
Address: [STREET, CITY, ZIP]
Project: [SCOPE — e.g. "tear-off + architectural shingle"]
Square footage: [SQFT]
Estimated start: [DATE]
Total: [$]

Version everything.

v1, then v2, never overwrite. You'll thank yourself when v3 is worse and you want to roll back.

File naming convention: proposal-template-v1.docxv2v3. Date in the filename optional but helpful: v1-2026-05-21.

Print before you trust.

A document looks different on paper than on screen. If you'll hand it to a customer, hold it in your hand first.

Specifically watch for: misaligned columns, headers cut off, weird spacing, things that look fine in Word but bad as PDF.

Three things tonight

1. Chat vs Artifact

Chat = thinking. Artifact = real document, downloadable, editable.

2. End your prompt with file type

"Output as xlsx artifact." Claude generates it.

3. Edit by telling, not clicking

Same iteration habit. Plain English. Refresh.

Before next week

Fill in the proposal template for a pretend job.

Friend's house. Your mom's house. Anyone's. Real address, real sqft, real materials. Save as proposal-test-1.docx.

Next session

Session 5 — Connectors

Claude starts doing the busywork itself. We hook it up to Gmail and Calendar. The session that saves the most time.

Bring: nothing. Make sure your Gmail is the one you actually use for business.

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